Move with me as I explore the challenges and day-to-day experiences involved in owning and operating my own restaurant. I would love nothing more. Money constraints may dictate that I start out renting a commercial kitchen and running a low overhead mobile food business until I am able to open a place of my very own. Please follow me; feel free to post words of encouragement, suggestions or ideas. "A cook is creative, marrying ingredients in the way a poet marries words." R. Verge
Monday, June 27, 2011
How Many More Licenses???!!
We sold everything from camping gear to electronics to linen and pillows. It was interesting and sad to see the lack of interest in our book selection, however. We have a little over 100 books which I thought would sell. Harry Potter (original hard covers), Silverstein, Toni Morrison, every biography ever written and tons and tons of how-to and self-help books… everything except cook books, of course! But I guess no one wants paper books anymore; humpf! Kindle is King – it’s all about eBooks. Sigh. The big ticket items are going to have to go on eBay or Amazon, because apparently there is an unspoken rule that no one pays more than $25 per item at a garage sale! No one told me. Oh well.
In any event, I have earned enough for most of my fees for the Banana Festival, and I am really getting excited. Next steps will be getting my Fictitious Name license, Health Permit, Biz License and Seller’s Permit... whew! The health permits seems to require the most work. I have to show my SafeServ Certificate (where in the heck did I file that thing???), list my proposed menu items and give a little detail of each, find a commercial kitchen and list that information (more money… eeeck!)… will it ever end??? I live in Elk Grove so I have to get some operational documents from Elk Grove (City). It doesn’t stop there… nooooooo – Sacramento (County) wants a piece of me too, so some licenses and permits have to come from them. And none of these offices are in close proximity to the other. I have just about covered every inch of Sacramento County and used up nearly 1/2 tank of gas. Oh, and please don’t forget – the Franchise Tax Board wants to be looped in. All roads lead back to FTB.
Thursday, June 23, 2011
No Junk Garage Sale!! Cause: Vendor Booth
In the background, however, I’m working like a one-armed bandit trying to organize and sort household items and clothing for our family garage sale this Saturday and Sunday. I think it’s an ideal way to get rid of some pretty good stuff that I don’t need, have duplicates of, or just no longer want while making money. Aaahh, I’m one step closer to funding my vendor booth at Banana Fest! If you’re around, please come by a help the cause. See Ad on craigslist for the scoop. No Junk Garage Sale (Elk Grove, CA)... and again, thanks goes out to Travis and Kim for their support.
Oh, did I tell you my test sweet potato muffins where “the bomb.com” (lol). Yes, they were delicious! Just the right amount of nutmeg and cinnamon, and the grated sweet potatoes with the raisins and walnuts were truly a party in my mouth!! I pretty much have the waffles perfected and my breakfast menu finalized… just gotta have some place to cook and serve… it will come. I know it will, because I can see it. I have claimed it.
Tuesday, June 21, 2011
Ya Mon!
Ok… I am about to poke my eyes out! B O R E D!!! I was excited about a couple of ventures as I’ve previously mentioned, but it appears they are slow coming. That’s the nature of this beast I suppose… there are so many moving parts to consider when running a food business. Deadlines come and go; and timelines?? What are those anyway? I can sit here and whine (while this triple-digit weather saps the life out of me) or I can look for something positive to do. I choose to do the latter. I am a realist after all, and the reality is I have no control over these things. The only thing I have control over it seems is the upcoming Banana Festival and I am looking forward to that. As long as I submit my fees and get my ducks in a row, nothing can keep me from it except an act of God (or Goddess…).
As you know, for this event I must offer at least 1 item where Bananas are the star of the show. So I have decided to do a Caribbean themed menu using both bananas and plantains. I have to consider foods that are easy to prepare and transport, and items that are easy to serve and are not compromised by the high heat Sacramento weather brings. Less fuss, less equipment I will need to have in my tent.
I will offer a fixed meal of Jamaican curry chicken, Calaloo, Plantain and Jollof rice.
Jollof rice, means one pot in the Wolof language and is a popular dish all over West Africa. The most common basic ingredients are rice, tomatoes, onion, salt, and red pepper. Beyond that, nearly any kind of meat, vegetable, or spice can be added.
Callaloo is a popular Caribbean dish served in different ways in and across the Caribbean. The main ingredient is a leaf vegetable, traditionally either amaranth (known by many local names including callaloo or bhaaji). I am going to put my spin on this dish so that it is an easy-to-eat festival food, using tips from Trinidad & Tobago, as well as Hawaii. Hawaii,you ask??! Yes. One of my favorite luau dishes experienced in Hawaii was Lau Lau. It tasted just like Grandma’s pork and collard greens! Basically, they take pork and fish, season it, wrap that in taro and ti leaves, then steam it until tender. OMG!! It is sooo good. So, I’ll do my version of this using Callaloo, stuff it with Pork and/or fish, seasonings from the Caribbean, Trinidad and the technique from Hawaii. Sure to please.
Plantain. Sugar, sugar, sugar!!! Nothing else to say about this banana dish. Finger lickin’ good! I can already smell its sweetness. I think I also will offer a few side options like candied yams (may add bananas) and southern-style banana pudding. Sweet Tea and I’m good to go.
Let me know what you think and please save the date! Everything is going BANANAS August 13th – 14th 2011. http://sojoarts.net/BananaFestival/
Saturday, June 18, 2011
Juneteenth in Sacramento
The turn out at this year's event was surprisingly high. Last years' experience was disappointing. I was actually the first public event I attended after moving back from Portland. Boy, did I want to hit I-5 and go back! I remember leaving after only about 30 minutes there. There were no vendors - food or craft - to speak of. But this year I was amazed to see so many more offerings and two stages of entertainment. The weather was nice and there was something to do for all ages.
Next year I will definitely have a mobile food truck at this event. They need me.
Wednesday, June 15, 2011
Diversity and Innovation
Back to the here and now. My First project? The Banana festival in Sacramento. The Banana Festival is a cultural festival held in August, celebrating the many cultures around the world that use bananas as a traditional food source. I will represent the Caribbean and Africa. The Festival is a fundraiser for local non-profits, including the Sojourner Truth Multicultural Art Museum. Please save the dates (Aug 13-14), and come out to show your support. Info at: http://www.bananafestival.sojoarts.net/ I have 2 months to pull it together. Design my menu for the event, get the required licenses and calm my nerves.
Sacramento... more than a Cow Town
I drove down only to find that no one was there to let me in. I couldn’t get in, and Richard was off teaching a culinary course. By the time his class was over and he was available to meet me, I was headed down the highway! Jumped in my car and I just let it take me away. I first headed up Highway 160 towards Clarksburg. After a few miles of nothingness, I soon began to see the Sacramento River to my right and farmland to my left… grapes, no less! I was really getting into it… imagining myself in my 1990 XJS V12 Jaguar Coupe, white scarf draped around my face, Ralph Lauren light horn sunglasses; breeze in my hair… look at me, look at me..weeeeeeee! Hummm.. What is this sign, I see? The Sugar Mill, you say? Al-righty! Right turn it is. And oh, what a find!! The Old Sugar Mill is actually that. An old sugar refinery turned wine mecca. I’m in heaven. What’s the big deal, you ask? Well, the local community decided to redevelop the building and land for wineries to crush, sell and showcase their wines from grapes grown in the Delta. Old Sugar Mill grew out of a vision of a place where people can relax and enjoy themselves while finding that perfect bottle (or case) of wine. Reminder to self: “It starts with a vision”.
It’s a beautiful space. Who would have known? Six wineries are represented: Todd Taylor, Heringer Estates, The Three winery, Carvelho, Solomon Wine Co and Clarksburg Wine Co. I think it’s certainly worth the drive. Check them out at http://www.oldsugarmill.com/ The sad news is that they are only opened Wednesday – Sundays. I’ll have to come back for the full experience.
Got back in my car, now headed in the other direction off I-160. It’s getting hotter, about 90 degrees now. Looks interesting there over the bridge. Wow… Scribner Bend and Bogle wineries are here.. OMG! I have been so busy dissing Sacramento, comparing it to Portland and San Francisco, that I didn’t allow myself to open my mind and explore Sacramento or neighboring Yolo County. My ignorance, my loss.
Light Bulb. Call husband and have an impromptu picnic on the river. I make the call and Charles met me at the Bartley Cavanaugh golf course in Freeport. We parked the jeep and jumped in one car setting off for our adventure, stopping at this off-the-beaten-path market for picnic snacks and wine. We stopped for our picnic just outside of Locke, under a shade tree, facing the river. For those of you who don’t know, Locke is this tiny little town just outside of Walnut Grove. It was founded in 1915 by the Chinese who were here to work on levee construction and looks pretty much now like it did in the 1920s. In the 1940's restaurants, fish markets, gambling halls, boarding houses, brothels, grocery stores, a school, clothing stores, and other businesses lined the streets of Locke. The school house and many other buildings still stand and are open for viewing! It’s a must see. In 1970, Locke was added to the registry of national historical places because of its status as the only town in the United States built exclusively by the Chinese for the Chinese. And here I thought San Francisco’s Chinatown was the only town in the US built by the Chinese. Jeeze!
Once I got Charles to let his hair down and drop the notion we were looking for a state park with appointed picnic tables, or an outside restaurant patio section, we enjoyed a nice lunch and bottle of wine along the river. Still early and restless, I called my Aunt Addie and we were off -- back on I-160 heading towards Brentwood, CA. Fast forward, we had an amazing visit and eye-opening drive along the river.
My inspiration today came from the drive. I passed many wineries, livestock and dairy farms, as well as fruit and vegetable farms. It conjured up feelings of fresh foods and fresh open air. I think I want to start out doing the arts and crafts and music festivals… It will be a way to get my name out there, showcase my specialties and make a little money to boot! Unemployment is not going to last forever, folks. You hear people say all the time how good it feels to get paid doing something you truly love, right?? My dream still involves having to come up with capital, but I’ll have no overhead or expenses which come inherently with owning a restaurant. This will come; but when it’s time.
Sacramento will never be a Portland or San Francisco in terms of restaurants or culture, nor will the Sacramento Valley or Delta wineries have the status that the Napa Valley holds, but there is something special and unique about the area. I am beginning to come around. “Be the change you want to see” is not limited to government or social revolution. One day we'll be listed in the NY Times or food and travel channels as a "must visit" city in America. I will be the change.
Bayview Music Festival... or not
Add to this notion that if you can see it -- you can be it, this beautiful weather we’ve had. 90 degrees… seriously?! It does nothing to help keep my mind tuned in to business, but rather adventure and exploration.
On Saturday, we drove over to San Francisco. In my mind, it would serve to show my family the neighborhood I grew up in as well as to check out the Bayview Music Festival. I was hoping to sample a lot of festival food; you, know? The good stuff restaurant’s usually bring out to entice you to visit there store location. I was also interested in the shrimp and grits cook-off billed on the events schedule… thought it might good to add this idea as a breakfast menu item.
Boy, was I let down. What I found was just a wonderful, very small community gathering in the Bayview. There was a stage step up for a band, and a few people break dancing… but only one (count ‘em); one, food vendor. In addition, there was representation by Just For You – a café known for their amazing breakfasts. Just For You is a café located in Dogpatch – a gritty, blue collar neighborhood on the east side of San Francisco and I’ve heard that people line up and wait for an opportunity to dine there. Anyway, we're selling food, but were handing out samples of their beignets, which BTW were amazing. I asked if the chef was from Louisiana; the guy replied “yes”. I am not convinced. I examined the menu and although there are some Cajun and Créole dishes, I found equally as many Mexican, American and other ethnic menu items representative of the melting pot that San Francisco is. Not a bad thing, but I am looking for authentic soul food joints. I will check them out on my next visit to the Bay, however. Beignets are a planned item for my breakfast menu, and I quite honestly, I haven’t had one that good since my visit to New Orleans years ago.
With no indication that a food contest was taking place or going to take place, we moved on to the Embarcadero. There was an Arts & Crafts Fair at the foot of Market, right at Embarcadero Four. We stopped there and walked around for a bit, winding down for a late lunch at Osha (www.oshathai.com).
Overall, it was a beautiful day. I didn’t get my fix fulfilled with regard to restaurant fare today, but it was nice spending the day with my family. School ramps back up in another month, so with school and working both Chez Pannell and Johnny Broadway’s (reopening in a day or two); days like this will be few and far between.
Thursday, June 9, 2011
Sweet Potato Waffles
Any plans for Juneteenth? I will be participating in a competition for the American Heart Association...a chef cook off, if you will. We'll be given a few "mystery" ingredients and about 45 minutes to come up with a heart healthy dish. I think it will be fun. Come out a show some love if you're in the area. It will be held at William Land Park in Sacramento on June 18th. Go to SacramentoJuneteenth.com for more information.
Tomorrow is another day. I am excited about moving on to the muffin trials... let's see how that goes.
Wednesday, June 8, 2011
Sacramento Black Chamber
I met young, bright entrepreneurs as well as mature business owners, all of which I hope to one day do business with. I was very surprised and impressed to learn that companies like Sacramento Regional Transit, SMUD and the Mayor’s Office support the efforts of small businesses -- with not just words alone -- but out there showing that they stand by their words. Azizza Davis Goines, the President & CEO of the organization, is a jewel and I have every confidence that once I become a member she will do all within her power to make sure I am positioned for success.
Well… it’s getting late. Better get back to the kitchen. I want to try out a few more recipes before I lose my spunk! Good night.
Yesterday… all my troubles seemed so far away
Chef & I collaborated on menu items and I have to say it was probably one of the easiest conversation I’ve had with anyone. It turns out that when it comes to menu ideas, we’re pretty much in sync and agreement that we want to offer fresh new ideas using fresh seasonal, local ingredients. We want to give our guests a consistent and tastefully enjoyable meal and one they will not only rave about and come back for.
Calling on our Southern roots, we will feature Jewel Yams, aka sweet potatoes, as the lead ingredient and work our menus around that. Richard will focus on the lunch and dinner entrees, while I will dive into breakfast options.
Today I plan to work on my sweet potato waffles with compound butter (infused with cinnamon, nutmeg and vanilla). Pair that with golden fried chicken and hot maple syrup and you’ve got a meal to die for. OMG! Oh, behave!
I will also work on my sweet potato muffins. I’m thinking they will taste something close to carrot cake – sweet potatoes, lots of butter, honey, raisins, spices – crunchy muffins tops but tender and moist inside. Yum.
Monday, June 6, 2011
Bed & Breakfast Anyone?
Like most events that happen in my life, it’s feast or famine with me. It’s all or nothing at all. With about six weeks to go until the next school semester, and the restaurant no longer open, I am bored to tears. I have been on every job website imaginable searching for any kitchen work – from busser to cook to hostess. First of all, I have to share that the personality assessment tests these chains give you are hilarious! And all for a minimum wage job... at Chili's.. Red Robin? Seriously?!
I responded to a few Ads on craigslist and finally reached out to Chef Richard Pannell. Chef is a culinary genius and pretty well known around Sacramento and So. California. I’ve seen and tasted his work (beautiful presentations!). Anyway – I contacted him and it turns out that he may have an opportunity for me to work with him on a project vamping up the kitchen for a bed & breakfast in Freeport (Sacramento), CA. Because he teaches culinary courses during the day, he is looking for someone to run the kitchen in his absence. The timing of this venture is perfect because I have the opportunity to collaborate with him on designing the breakfast menu! And I get to work with and learn from him! What a bonus! I am stoked!! Can’t think about anything but breakfast ideas!
The three breakfast meals that I would like to offer are the following:
Pecan crusted Catfish & Grits (plain or cheese)
Louisiana inspired catfish served with scrambled eggs with seasonings and chives, grits and a hot, buttered buttermilk biscuit
Fried Chicken and Waffles
Southern, deep fried chicken served with Belgian Waffles topped with fruit compote and maple syrup. Add eggs or home fries…(?)
Bagels & Lox
Onion or plain bagel, served open face with smoked salmon, red onion, cucumbers, tomatoes, capers and cream cheese. Served with home fries.
I’d like to hear from you. What are your thoughts?
Sunday, June 5, 2011
Easy Like Sunday Morning
Saturday, June 4, 2011
Small Business Association
Friday, June 3, 2011
Restaurant or Relationship?
One thing has been consistent in all of my research findings. The big question. “Are you willing to sacrifice your personal relationships?” I have come to understand why this question is so important. My recommendation: if you are not in a well-established relationship, don’t start one until you have made it across the finish line. By “well-established” I mean, a relationship which has already gone through several ups and downs and has survived.
Putting in the hours required to be a good chef – the hours in school, the hours of working for free (aka, Internships, which is a foreign language to your mate), and the limited time and desire you may have to invest in a relationship you may experience while focusing on the prize – will obviously take away the time and focus someone may need in the nurturing phase of a new relationship. DON’T DO IT. There will be days, sometimes weeks, when all you want is time and space alone.
Keeping my relationship together has been the most difficult part of this process so far. The bickering, arguing... you just don’t need it while you are trying to reach your dream. Unless your partner is in a similar business, s/he won’t understand what you are going through and trying to make them understand is fruitless. Your strength and determination will be tested time and time again. So, when you are faced with the big question, give it a lot of thought before answering.
What's in a Name?
I believe the name you select for your business should reflect what it is you are selling, without the reader having to guess. It should be catchy and easy to remember. Of course, a little curiosity and interest should be sparked by the name – but it shouldn’t be a guessing game. I dismissed any notion of having my name incorporated in the name of the business… that’s so cliché. Hummm…
I began to give some thought to what my edge is in this business where competition is fierce. That should spark an idea, I thought. What makes my food stand out from the rest? It won’t be the usual fair. I won’t be using canned or already prepared frozen dishes, like those offered at the chain restaurants… “love”. I cook with a lot of love and care, using very few traditional measured recipes, but rather cooking “to taste”. I’ll call on the methods and techniques used by my Grandmother, my Aunts and my Mother for flavor, as well as the methods and fundamentals I’ve learned in school to incorporate health conscience practices and fresh new ingredients. I’ll offer foods my children and friends love so much. I will prepare dishes which will be southern soul food at its’ core and I’ll incorporate exotic and flavorful spices and ideas from Africa, the Caribbean and India. Yum!